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      <h1 class="post-title">淘宝网创新“极速退款” 网购退款只需1秒</h1>

      <div class="post-meta">
        <span class="post-time"> 2015-01-27 </span>
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          <span class="more-meta"> 约 2301 字 </span>
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      <p><span style="font-family: Microsoft YaHei;">  1月22日，淘宝网正式推出“极速退款”，买家只需在退货退款申请后填好退货快递单号，淘宝网就会替卖家将款项先行垫付给买家，退款回到买家账户用时不会超过一秒。对此，分析人士表示，淘宝此番打破原有退货流程，不仅创造了全新的网购售后体验，更会大幅提高消费者网购满意度。</span><br>
<span style="font-family: Microsoft YaHei;"><a href="http://uu126.cn/wp-content/uploads/2015/01/TB2Re_BbFXXXXbOXXXXXXXXXXXX_2586-2-martrix_bbs.png" alt="淘宝网创新“极速退款” 网购退款只需1秒" title="淘宝网创新“极速退款” 网购退款只需1秒" target="_blank"  rel="nofollow" ><img  class=" size-full wp-image-1382 aligncenter"  class="lazyload" data-src="http://uu126.cn/wp-content/uploads/2015/01/TB2Re_BbFXXXXbOXXXXXXXXXXXX_2586-2-martrix_bbs.png" src="https://cdn.jsdelivr.net/gh/moezx/cdn@3.0.2/img/svg/loader/trans.ajax-spinner-preloader.svg" onerror="imgError(this)"  alt="TB2Re_BbFXXXXbOXXXXXXXXXXXX_!!2586-2-martrix_bbs" width="380" height="323" /></a></span>&lt;br / &gt;</p>
<noscript>
  <img class=" size-full wp-image-1382 aligncenter" src="http://uu126.cn/wp-content/uploads/2015/01/TB2Re_BbFXXXXbOXXXXXXXXXXXX_2586-2-martrix_bbs.png" alt="TB2Re_BbFXXXXbOXXXXXXXXXXXX_!!2586-2-martrix_bbs" width="380" height="323" /></a></span><br />
</noscript> 按照现行网购交易退款流程，消费者收到的商品不合适，不喜欢或者出现问题后，买家需要和商家沟通提出“退款申请”，然后将商品快递至商家，待商家收到退货并确认无误后，才能拿到退款，而商品在快递至商家处的过程中，如果天气问题、快递延误等，则将拖延整个退款的进度，对于没有专门设置退货处理客服或者直接连线专员的网购平台来说尤其困难。
<p>据了解，极速退款是淘宝网推出的一项针对购物行为记录良好的淘宝会员的优质服务，适用于“已收到货，需要退货”的退款申请。只要是淘宝会员提出退款申请，填写好退货包裹的快递单号，无需再等待，即刻收到退款，退款平均用时不到1秒。<br>
“极速退款不仅突破传统退货中，商家收到退货后才会退款的模式，更是大数据构建社会信用体系的创新应用。”淘宝网产品经理天遥表示，“极速退款”是建立在淘宝网的信用评价体系之上，为消费者提供的一项信用增值体验服务。根据综合评估和会员等级，淘宝会员将获得300-1200元不等的“极速退款”额度，后续还会以消费者的网购行为进行评估并适时调整。只要买家填写退货快递单号，淘宝网就会替卖家将款项先行垫付给买家，买家即可在自己的支付宝账户中查看到这笔钱，且可以正常提现或使用。若累计退款金额在授信额度之内，买家可以无限次的使用极速退款服务。若申请退款超过所享受的额度，待前笔退款订单过程全部完成之后，“退款”额度恢复继续使用。<br>
如果买家在享受极速退款过程中存在虚假退货等不诚信的情况，且在淘宝客服人员发出还款通知后， 7天内仍未还款的，系统将经过评估取消该买家的极速退款特权，同时还将影响买家在淘宝网上的个人信用评价。而卖家也不用担心，若您的买家在退款过程中享受到了极速退款，淘宝将先行垫付，退款按照正常流程处理即可，另根据大数据分析，享受到极速退款的买家在退货商家的复购率非常高。<br>
对此，分析人士认为，一直以来淘宝网以海量商品选择和良好的购物体验众所周知的。此番淘宝推出该服务之后，对整个电商行业的售后服务亦是挑战。“淘宝用户在该平台上享受了即时退款服务后，很自然会将此体验寄希望于其他电商平台，用户习惯的养成很可能会颠覆现有的网购售后服务。”<br>
电商行业分析人士指出：随着电子商务的迅速发展，整个网购体系将进入到新的生态系统循环圈中，淘宝网推出的“极速退款”是建立在“诚信”基础之上，不仅缩短了原来传统的退款周期，还将最大限度的提升消费者满意度以及粘性，重点更在于通过建立信用体系净化整个网购平台形成良性循环。此次服务的提升很大可能会带动其他电商跟进，而形成网购售后服务新标准。<br>
您具体可享受的极速退款额度，可登录这里查询：<a href="http://vip.taobao.com/privilege/privilege_detail.htm?spm=a210m.1001016.0.0.wDGuih&privilegeId=39" data-spm-anchor-id="a210m.1001016.0.0" target="_blank"  rel="nofollow" ><a href="http://vip.taobao.com/privilege/privilege_detail.htm?privilegeId=39">http://vip.taobao.com/privilege/privilege_detail.htm?privilegeId=39</a></a><br>
附表：<br>
1、等级与额度</p>
<!-- 流程对标 -->
<p><a href="http://uu126.cn/wp-content/uploads/2015/01/201501272039431.png" alt="淘宝网创新“极速退款” 网购退款只需1秒" title="淘宝网创新“极速退款” 网购退款只需1秒" target="_blank"  rel="nofollow" ><img  class="alignnone size-large wp-image-1383"  class="lazyload" data-src="http://uu126.cn/wp-content/uploads/2015/01/201501272039431-1024x126.png" src="https://cdn.jsdelivr.net/gh/moezx/cdn@3.0.2/img/svg/loader/trans.ajax-spinner-preloader.svg" onerror="imgError(this)"  alt="20150127203943" width="1024" height="126" /></a>&lt;br / &gt;</p>
<noscript>
  <img class="alignnone size-large wp-image-1383" src="http://uu126.cn/wp-content/uploads/2015/01/201501272039431-1024x126.png" alt="20150127203943" width="1024" height="126" /></a><br />
</noscript> &nbsp;
<div class="vip_refund_detail_part">
  <p class="vip_refund_detail_title">
    2、退款流程对比
  </p>
  <div class="vip_refund_detail_steps">
    <p class="refund_way">
      极速退款
    </p>
<pre><code>&lt;p class=&quot;normal_steps&quot;&gt;
  常规退款流程
&lt;/p&gt;

&lt;p class=&quot;normal_steps_area&quot;&gt;
  &lt;em&gt;1 &lt;/em&gt;申请退款&lt;em&gt; &gt; 2 &lt;/em&gt;卖家同意退款&lt;em&gt; &gt; 3 &lt;/em&gt;买家退货&lt;em&gt; &gt; 4 &lt;/em&gt;物流送货&lt;em&gt; &gt; 5 &lt;/em&gt;卖家收货，确认收货&lt;em&gt; &gt; 6 &lt;/em&gt;退款到账
&lt;/p&gt;

&lt;p class=&quot;refund_steps&quot;&gt;
  极速退款流程
&lt;/p&gt;

&lt;p class=&quot;refund_steps_area&quot;&gt;
  &lt;em&gt;1 &lt;/em&gt;申请退款&lt;em&gt; &gt; 2 &lt;/em&gt;卖家同意退款&lt;em&gt; &gt; 3 &lt;/em&gt;买家退货&lt;em&gt; &gt; 4 &lt;/em&gt;瞬间退款到账（淘宝垫付）
&lt;/p&gt;
</code></pre>
  </div>
</div>
<!-- 特权 -->
<div class="vip_wrap_birthday">
</div>
<div class="vip_detail_tms_faq">
  <div class="vip_wrapper">
    <div class="vip_container">
      <h4 class="faq_title vip_detail_heiti">
        常见问题
      </h4>
<pre><code>  &lt;ul class=&quot;faq_list&quot;&gt;
    &lt;li class=&quot;faq_item&quot;&gt;
      &lt;p class=&quot;faq-question&quot;&gt;
        &lt;span class=&quot;ques-icon&quot;&gt;Q:&lt;/span&gt; &lt;span class=&quot;ques-content&quot;&gt;为什么我不能享受“极速退款”？&lt;/span&gt;
      &lt;/p&gt;
      
      &lt;p class=&quot;faq-answer&quot;&gt;
        &lt;span class=&quot;ans-icon&quot;&gt;A:&lt;/span&gt; &lt;span class=&quot;ans-content&quot;&gt;极速退款要求会员交易诚信记录达到一定标准，目前针对部分会员进行体验。注：会员使用极速退款过程中我们将按照情节严重与否来进行相应的处理；如出现违约、诈骗等违背诚信原则的行为，情节严重的，将永远无法使用该特权。&lt;/span&gt;
      &lt;/p&gt;
    &lt;/li&gt;
    
    &lt;li class=&quot;faq_item&quot;&gt;
      &lt;p class=&quot;faq-question&quot;&gt;
        &lt;span class=&quot;ques-icon&quot;&gt;Q:&lt;/span&gt; &lt;span class=&quot;ques-content&quot;&gt;为什么之前可以享受现在不可以？&lt;/span&gt;
      &lt;/p&gt;
      
      &lt;p class=&quot;faq-answer&quot;&gt;
        &lt;span class=&quot;ans-icon&quot;&gt;A:&lt;/span&gt; &lt;span class=&quot;ans-content&quot;&gt;如果您无法享受极速退款，可能是您的诚信分数低于标准，有以下原因导致：1. 近90天内退款率过高；2. 近90天内被投诉次数过多；3. 近90天内退款纠纷率过高。淘宝每个月会根据会员的诚信表现进行一次分数更新。 会员如出现以下情况将永久无法使用极速退款：1. 利用极速退款诈取卖家或淘宝财物；2. 提供虚假物流单号获得退款，实际未退货给卖家。&lt;/span&gt;
      &lt;/p&gt;
    &lt;/li&gt;
    
    &lt;li class=&quot;faq_item&quot;&gt;
      &lt;p class=&quot;faq-question&quot;&gt;
        &lt;span class=&quot;ques-icon&quot;&gt;Q:&lt;/span&gt; &lt;span class=&quot;ques-content&quot;&gt;有些退款可以极速退款，有些退款不能极速退款？&lt;/span&gt;
      &lt;/p&gt;
      
      &lt;p class=&quot;faq-answer&quot;&gt;
        &lt;span class=&quot;ans-icon&quot;&gt;A:&lt;/span&gt; &lt;span class=&quot;ans-content&quot;&gt;淘宝网极速退款特权仅限在淘宝网购物的交易。淘宝先试后买、余额宝分期付、申请赔付、申请退货邮费、分阶段订单等交易类型暂不参加极速退款。&lt;/span&gt;
      &lt;/p&gt;
    &lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;
</code></pre>
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